INVOLVEMENT OF AN ENTERPRISE-CONSUMER IN THE DECISION-MAKING PROCESS: APPROACHES,DEFINITIONS,FACTORS AND STRUCTURE OF FORMATION

Prof. Olga Prokopenko, Ph.D. Mariia Troian
Sumy State University, R. Korsakova str., 2, Sumy, 40007, Ukraine

INVOLVEMENT OF AN ENTERPRISE-CONSUMER IN THE DECISION-MAKING PROCESS: APPROACHES,DEFINITIONS,FACTORS AND STRUCTURE OF FORMATION

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