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TITLE OF ARTICLE

NAME SURNAME

Abstract

 

Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines) Abstract (Times, 10, justified, 5 lines)

 

(blank line 10 pts)

 

Keywords (Times, 10, bold, left): 3-5 keywords.

 

Introduction (Times, 12, bold, left)

 

Content of the introduction (Times, 11, single spacing, justified, indentation 0,5).

 

  1. Title of Chapter (Times, 12, bold, left, numbered 1., 2., 3., …)

(blank line 11 pts)

 

The content of the article (Times, 11, single spacing, justified). Footnotes should be placed at the bottom indicating the name of the author or authors, year of publication and number of pages. Model of footnotes at the bottom of the page1.

Drawings, charts and diagrams can not go beyond the text. (placed above the title of the table , and under the title of the figure or graph)2.

 

Table 1. Definitions of the satisfaction relating to an opinion on compliance

Opinion on compliance with the requirements

 

  1. The buyer opinion about degree of compliance of transactions in relation to his needs and expectations.

 

  1. Customer’s perception of the degree to which the customer’s requirements have been fulfilled.
  2. Valuation of acquired product or service.

Source: own elaboration.

 

 

  • Nicholson S., A Recipe for meaningful gamification, [in:] T. Reiners, L.C. Wood (eds.) Gamification in education and business, Springer, Cham – Heidelberg – New York – Dordrecht – London 2015, pp. 1-20.

 

  • The content of the footnote (Times, 9, justified, inserted automatically, numbered in Arabic numerals, only in English)


 

 

 

 

 

 

Titles of tables – Table 1. Titles of drawings, charts – Figure 1.

(Times, 11, bold, centered)

(blank line 11 pts)

 

  1. Title of Chapter (Times, 12, bold, left, numbered 1., 2., 3., …)

(blank line 11 pts)

 

Suggested margins: top: 4,3 cm, bottom: 5,5 cm, left: 4,5 cm, right: 4cm.

 

The paper should include min. 20 thousand characters with spaces – 8 pages.

Papers should be emailed as a Word file.

(blank line 11 pts)

 

Conclusions (Times, 12, bold, left)

(blank line 11 pts)

 

Content of the conclusions (Times, 11, single spacing, justified, indentation 0,75).

(blank line 11 pts)

 

References (Times, 11, bold, left)

 

  • Fisk R., Grove S., John J., Interactive Services Marketing, 3rd Edition, Houghton Mifflin Company, Boston, 2008.

 

  • Nicholson S., A Recipe for meaningful gamification, [in:] T. Reiners, L.C. Wood (eds.) Gamification in education and business, Springer, Cham – Heidelberg – New York – Dordrecht – London 2015.

 

  • Grönroos C., Adopting service logic for marketing, Marketing Theory, 6(3), 2006.

 

[2] Malinowski J., Zatrudnienie i bezrobocie, Polityka Społeczna 6, 2002. (Times, 11, only in English)

 

Note about Author (Authors):

 

Name, grade/title, Department of …, Faculty …, University …., e-mail: (Times, 11)

 

Please, sent the papers to: jklisinski@ath.bielsko.pl